{"id":338,"date":"2023-09-19T13:28:00","date_gmt":"2023-09-19T11:28:00","guid":{"rendered":"https:\/\/exclusiveconnection.it\/blog\/?p=338"},"modified":"2025-06-13T10:47:04","modified_gmt":"2025-06-13T08:47:04","slug":"a-new-brand-identity-for-exclusive-connection","status":"publish","type":"post","link":"https:\/\/exclusiveconnection.it\/blog\/en\/a-new-brand-identity-for-exclusive-connection\/","title":{"rendered":"A new brand identity for Exclusive Connection"},"content":{"rendered":"\n<p><strong>After more than 10 years of activity and many changes, we decided it was time to renew our corporate image<\/strong>.<\/p>\n\n\n\n<p>A lot has changed since Lucia opened Exclusive Connection in 2012: we started with group tours of the Vasari Corridor in Florence and we evolved to special guided tours for art lovers and celebrities, but not only that.<\/p>\n\n\n\n<p><strong>It has been a journey through our passions<\/strong>, as well as an important growth of our professional skills. Today Exclusive Connection is a different company from the one of 10 years ago, and for this reason, we decided to renew our corporate image.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An ode to Elegance and Femininity<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"507\" src=\"https:\/\/exclusiveconnection.it\/blog\/wp-content\/uploads\/2025\/05\/1-nuova-immagine-1.jpg\" alt=\"\" class=\"wp-image-339\" srcset=\"https:\/\/exclusiveconnection.it\/blog\/wp-content\/uploads\/2025\/05\/1-nuova-immagine-1.jpg 768w, https:\/\/exclusiveconnection.it\/blog\/wp-content\/uploads\/2025\/05\/1-nuova-immagine-1-300x198.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>The new logo represents our evolution and was created to reflect the company&#8217;s growth over this past decade.<\/p>\n\n\n\n<p>It uses sensual colors such as dark green and blush pink. We decided to strengthen our image as an all-female team, one of our strengths.<\/p>\n\n\n\n<p>The new brand identity aims to showcase our<strong> corporate mission as ambassadors of extra-ordinary experiences related to art and the world of luxury in Italy<\/strong>.<\/p>\n\n\n\n<p>The new logo will be gradually implemented in all of our communication materials, starting with the website, which is currently being completely redesigned.<\/p>\n\n\n\n<p>The new image of Exclusive Connection was created by the talented <a href=\"https:\/\/carolinafrangipane.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">graphic designer Carolina Fragipane<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After more than 10 years of activity and many changes, we decided it was time to renew our corporate image. A lot has changed since Lucia opened Exclusive Connection in 2012: we started with group tours of the Vasari Corridor in Florence and we evolved to special guided tours for art lovers and celebrities, but&hellip;&nbsp;<a href=\"https:\/\/exclusiveconnection.it\/blog\/en\/a-new-brand-identity-for-exclusive-connection\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">A new brand identity for Exclusive Connection<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-tour","category-extra-ordinary-exclusive"],"_links":{"self":[{"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":1,"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":343,"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/posts\/338\/revisions\/343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/media\/341"}],"wp:attachment":[{"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exclusiveconnection.it\/blog\/en\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}